Retail banking services are currently offered through our units in Jordan, Egypt, Algeria and Tunisia. We aim to achieve higher customer loyalty and satisfaction by constantly broadening our product offerings to align with customer requirements while expanding delivery channels to meet and exceed our customers’ needs and expectations.

We constantly endeavor to understand your personal financial needs and provide you with competitive products and services that will help you realize your dreams. With these products and services, we help you plan a better lifestyle and attain financial freedom.

 

 Retail Centre Of Excellence 

 

The Retail Centre of Excellence at the Head Office proactively manages and monitors as well as provides ongoing support and guidance to retail units in order to enhance the growth momentum of Retail Banking across the Group.

It is staffed with high calibre professionals with relevant domain expertise and skill sets that are appropriate in further developing the Group’s retail franchise.

The functional domains of the Retail Centre of Excellence encompass product development and marketing, wealth management and liabilities, network management to manage the growing distribution channels, business intelligence & analytics, retail credit policy & framework, service quality and delivery including process re-engineering.

The Retail Centre of Excellence works closely with the Country and Retail management teams in building the core strategies for the business as well as to provide direction and guidance on key issues. The team works towards collective learning objectives and provides expert advice as well as hand-holding support in implementation and managing business growth by sharing the knowledge base and organizational experiences.

Specialists with domain expertise have functional responsibilities to ensure effective and efficient ways of delivering product and service value propositions to target customer segments. The main focus will be on offering/introducing innovative and lifestyle aligned products to meet changing customer needs, developing convenient, reliable and cost-effective distribution and delivery mechanisms, well analyzed business intelligence to deliver customer value as well as a market aligned retail credit and risk framework to ensure risk-reward balance.